The power of video testimonials has never been greater in today's marketing world. Patient testimonials provide an overwhelming sense of trust when trying to attract new providers, and have been proven to gain trust exponentially faster.

When you create a patient testimonial video, your organization is showing the world what you are capable of, while satisfying the needs of your patient base.

Let Nickolasdcooper take you through a step-by-step journey into creating beautifully shot and edited, commercial grade, video patient testimonials.

Many people confuse what branding is. Branding is a “gut feeling about a product, service or company.” Nickolasdcooper makes short “branding” videos that enable hospitals and practices to explain their services simply, effectively and meaningfully by capturing their one-of-a-kind story and their impact.

Ideal for social media and donation funding campaigns, these videos are considered one of the most effective introduction tools in the marketing industry.

Get yours professionally filmed by Nickolasdcooper, and the benefits could last for decades.

Creating videos designed to teach, inform, and improve patient performance is a sophisticated undertaking. Learning requires a very complex set of conditions and cues. Attention spans are limited and your audiences are more distracted now than ever. We understand these dynamics and bake them into any identity initiative that we take on. Creating an effective video to market requires the right mix of script, editing, pace, tone, length, and engagement. Video is one of the most cost-effective and measurable means to explain and teach for large and small practices and hospitals.

Nickolasdcooper is a full-service video production company in the Tri-State Area that specializes in interview videography. Interviews are a critical and important part of many productions, and we do them right! We focus not only on great lighting and superior audio, but also on creating a comfortable, relaxed environment for the interviewee. We offer all kinds of interviews ranging from a sit-down conversation to a mobile journalist with a wireless microphone asking questions, to an instructional or how-to video, to a confessional-type video booth you may see at a convention. Interviewees can stand alone or they can be mixed with b-roll video footage, or even accompanied with photography such as portraits.

When employees are informed about a company’s goals and social health, they tend to be more invested in their role within the organization. Annual reports feature an organizations yearly results in data format. They’re normally dozens of pages long and contain a lot of data that can become really boring, really fast when people are flipping through the pages. A great way to make your annual report more interesting is to put it in video format. This way, you’ll be able to:

Turn hard data and text into visualizations (such as graphs and animations), and include them in your video.

Break up the information into more interesting and digestible “chunks” by including numerous images and graphics throughout the video that’ll keep your employees, patients, and investors engaged.

End the video with a positive note from your CEO or executive team.